Wednesday, July 31, 2019

Banneker Argument Essay

Banneker Rough Draft #2 Decades before the Civil War, even when the nation was but a few years old, slavery played quite a controversial role in the United States. While writing the Declaration of Independence, exclusions of all references made to slavery avoided conflict in an attempt to hold the fragile young nation together during the critical period leading up to its independence. However, the leaders of the country knew the subject would pop up again. Just a few short years later, as the country began to envision its future, the issue of slavery made another appearance.Many people, including free African-Americans such as Benjamin Banneker, argued against slavery. In his letter to Thomas Jefferson, Banneker argues in favor of abolition with respect and passion through his mastery of powerful diction, impassioned and reverent tone, and emotional appeal. Throughout the piece, Banneker reminds Jefferson of the struggle for independence. He recalls for Jefferson how discontented the colonies felt with King George’s tyranny. He supports his argument with key words from the Revolution, speaking of the â€Å"rights and privileges† bestowed upon the former colonists.He quotes Jefferson himself, pulling an excerpt from the Declaration of Independence which states that â€Å"all men are created equal. † However, many thought slaves simply property and not men, so did not seem applicable to the situation in their eyes. Banneker warns against hypocrisy, stating with loaded words such as â€Å"groaning captivity and cruel oppression† that Jefferson and the others would be just as tyrannical as King George should they just stand by and let slavery continue. Banneker feels quite passionately about this, something reflected by his tone.He feels obligated to act, because â€Å"so numerous a part of [his] brethren† were experiencing carnal treatment and abhorrent horrors and all he could do to help included sending a strongly-worded, yet m ost likely ineffective, letter to a political official. Banneker knows that unfortunately, despite his pedantic diction due to his extensive education, he holds less credibility than a white man during this point in time. So despite his passionate argument, the letter as a whole reflects respect.Banneker addresses Jefferson as â€Å"sir,† uses panegyrics, and towards the end of the letter he attempts flattery by stating â€Å"your knowledge of the situation†¦ is†¦ extensive. † This respect played a key role in Banneker’s letter being seriously considered. Banneker’s tone fuels his use of the appeal pathos. Banneker speaks of the times when â€Å"human aid appeared unavailable† to the colonies, when they seemed to have no hope. He attempts to evoke feelings of altruism from Jefferson by insisting that he possesses the ability to do what the French did for the colonies- help win the fight for freedom.Banneker reminds Jefferson how much he e njoys his freedom from England, something undeniable and labeled by Banneker as a â€Å"blessing of Heaven. † Banneker uses Jefferson’s intense value and love for liberty and equality to point out the urgency with which his brethren should be given rights and privileges â€Å"equal and impartial† to those of white men. Banneker’s fervent desperation for the freedom of his brethren seems almost tangible. The hypocrisy of the situation must have been understandably frustrating, but eventually, despite almost a century of waiting, slaves became emancipated in the United States. Word count: 536

Tuesday, July 30, 2019

Save the Earth Ailing from the Vehicular Pollution

Vehicles on the roads contribute to air pollution in major way. Most of the vehicle plying on road are fuelled by petrol and diesel emitting pollutants like Ozone gas, Nitrogen Oxides (NO), particulate matter, soot smog, carbon monoxide (CO), sulphur dioxide (SO2) etc These emissions not only pollute the environment, but also pose variety of health risks for people. Pollution is the main reason behind skin cancers, asthma, bronchitis, and other respiratory disorders. Even newborn children can get affected.Following steps can be taken by the state and even individuals to save the environment. Adopt energy efficient engines All vehicles must have 3 way catalysts and fuel controls so that they emit out less smog. They should be made mandatory by law as has been done by the state of California. Build an efficient public transport system More cars on roads mean more smog, increased pollution. Hence the need of the hour is to come up with a public transport system, which can reduce number of vehicles thereby reducing congestion, and also caters to the increasing population.Use of alternate fuels Vehicles must be installed with engines that are fuelled by hydrogen, ethanol, methanol and natural gas. They are known as cleaner fuels because they release less CO 2 into the air. They are economical as they can be obtained from natural resources. Introduction of battery operated or electric vehicles They run on the chemical energy stored in the battery, which is rechargeable. Lithium batteries can be used for such vehicles. The emission is zero and is powered by motor controllers.Individuals can make following meaningful contributions in reducing vehicular pollution. †¢ People can resort to riding bicycles for shorter distances. Cycles are absolutely safe for the environment and good for our bodies too. Cycling is good form of exercise also. †¢ Even walking should be encouraged for viable distances. †¢ Office goers can engage in car pools. †¢ Engines ca n be switched off at signals and at possible places where you need to wait for more than few minutes. It also conserves petrol/diesel.

Monday, July 29, 2019

Feild note Essay Example | Topics and Well Written Essays - 1500 words

Feild note - Essay Example There was also the topic of female perception, which looked into the kind of ideas that adolescent girls develop after listening to and reading various kinds of advertisements. Then there was the topic of purchasing behavior, which centered on the trend of purchases made by adolescent girls in relation to what they hear from advertisements. Finally, there was focus on the effect of the decisions that girls take after acting to various forms of food and nutrition advertisements. Level of accuracy of transcription and transcription conventions: (Here you should note how accurate the transcription is and what factors affected this level. You should also note your own conventions used such as using all caps for emphasis, line breaks for pauses, etc.) The transcription can be said to be highly accurate given the strategies put in place to influence the level of accuracy with the practice. In the first place, as much as the researcher made on-the field transcription, the interview was also tape recorded with permission. This ensured that where there were lapses with the on-the field transcription, this was made up after the researcher went home. Whiles undertaking the transcription, there were clues that were personally developed to make interpretation easier. For instance CAPS were used to depict emphasis ___________________________________________________________________________ (Transcript begins below) Time Transcript (Start of Interview) Interview 1 Interviewer: Have you ever had the chance of buying the food and nutritional products that you consume on a day-to-day basis? Interviewee: Umm, I do have a chance to buy food and nutrition products that I use on daily basis. Umm†¦ I yah I do†¦Ã¢â‚¬ ¦I go to the store and when I see them there I sometimes purchase them and sometimes I do not †¦.yeah. Interviewer: What role do your parents play in the purchasing decisions that you make? Interviewee (student A): My parents play a very important role in th e purchasing decisions that I make, especially my mom. Umm†¦. She tries to get me to be healthier. This is different to my dad, who will†¦ umm†¦ actually get me junk food to eat. Interviewer: Through which channels do you often hear about the kinds of food and nutritional products and services that you patronize? Interviewee (student A): I hear about them on TV mostly. Umm†¦ I see advertisements for healthy fruits that would be good, not just you know non healthy stuff, which is what mostly attracts me. Interviewer: When you listen to food and nutritional advertisements, what are the specific things you hear about particular products that make you choose to purchase some? Interviewee (student A): The specific things I hear about the foods that I would buy like that would make me want to choose to buy it is how healthy it can be for me and if it tastes good or not. Interviewer: Does the frequency at which you hear about a particular food or nutritional produc

Sunday, July 28, 2019

The Effect of Cloud Computing on Network Management Essay

The Effect of Cloud Computing on Network Management - Essay Example However, their network cannot become totally non-existent but has to optimally complement the Cloud Computing architecture. So, this paper will first look at the technology behind this Cloud Computing, then as part of literature review will focus on the requirements on Network Management to support Cloud Computing and the differences from the more normal management requirements. Then the paper will critically evaluate the strength and weaknesses of Cloud Computing, comparing to normal Network Management as defined by the ISO. Cloud computing, an Internet-dependant computer network, in which the ‘outside’ or ‘virtual’ servers or in total outside network infrastructure will play the key role, without the necessity to develop and maintain in-house infrastructure. The needed information or data, software, other business applications, etc can be stored in those servers and can be accessed by the organizations or computer users from any place using a web browser-based interface. This works on the basis of ‘services on demand’ concept, as organizations or users just pay the subscription charges, without owning any physical infrastructures. â€Å"The storing and accessing of applications and computer data often through a Web browser rather than running installed software on your personal computer or office server†. (cloudcomputingdefined.com).The basic concept behind Cloud Computing got originated in the 1960s when the American computer and cognitive scientist John Mc Carthy opined that â€Å"computation may someday be organized as a public utility†. (Frangulyan). This hypothesis came true because the main characteristic of Cloud Computing is computation is happening in a public or external environment. The complete Cloud architecture for the functioning of Cloud Computing consists of multiple cloud components particularly various hardware components and software.  

Saturday, July 27, 2019

Metropolis reivew Essay Example | Topics and Well Written Essays - 1000 words

Metropolis reivew - Essay Example As The Guardian observer said, Metropolis predicted the ideology of the class and race in 20th century (Bradshaw). Metropolis in a very distinct and accurate way combines social criticism, science fiction, psychological narrative and powerful love story. The combination of these factors makes it incredibly interesting to watch and impossible to ignore its huge contribution to the cinema medium and science fiction genre. Fritz Lang’s masterpiece is full of allegories, symbols and metaphors, but nevertheless it tells quite simple story though makes it in a way that makes viewer feel involved. The story tells us about the struggle between two different classes, which are represented by the love-duo of Freder and Maria who met each other by chance. The struggle takes place in the dystopian futuristic city of Metropolis which is ruled by indolent and cruel industrialists, who live in big skyscrapers and oppressed laborers who live underground. As you can see, Mr. Lang puts working class under the ground literally where they work hard so the city can stay alive, no matter what the cost is. Real millionaires of that time would be probably happy to put rebelling working class out of their minds and sight -under the ground. In the era of industrial progress when machines started taking control over the manufacture and human life in general, Metropolis turned out to be especially up-to-date. This industrial circumrotation was portrayed as horrible and fearful Molloh which can obviously be interpreted as Biblical symbol. While in real life hard-working families were hungry and op pressed with their job being taken from them and given to machines, Molloh-machine eats workers like a hungry giant or a savage beast in the movie. As Mr. Roger Ebert said, Metropolis forestalled countless symbolic and futuristic cities of the many films to come (Ebert). The City of Metropolis is a symbol of inequity and oppression because it is built with unhappiness and

Friday, July 26, 2019

Liquidity Ratios Assignment Example | Topics and Well Written Essays - 750 words

Liquidity Ratios - Assignment Example High existing and acid test ratios would mean that funds have without cause increased and are not being profitably used. Similarly, a strangely high rate of record earnings may show that a firm is losing profits, deteriorating to maintain an sufficient level of record to serve the customer’s needs. Rapid proceeds from debtors may show severe credit policies that hold proceeds below levels that could be obtained by granting more liberal firms (Khan & Jan, 2007). While determining the short term level of the organization by the creditors, it should be documented that the administration may be tempted to get involved in window dressing just prior to financial statements preparation so as to the present financial position better than what it actually is. For instance, by putting off purchases, allowing records to go down below the ordinary levels, using all existing cash to reimburse present liabilities, and increasing the compilation of funds from debtors, the existing and acid t est ratios, and debtor turnover ratios may be unnaturally enhanced, even when no purposeful effort has been made to present a good picture (Khan & Jan, 2007). Capital Structure Ratios Financial ratios are referred to as capital structure ratios. Creditors who take longer time to recover their credit would censor the capability of a firm on the foundation of the lasting financial power in terms of its capacity to pay the interests frequently as well as pay back the principal on due dates, or in one sum at the point of maturity. Capital structure ratios can also be referred to as financial ratios which open up the long-term solvency of a firm as shown in its capability to guarantee the long-term lenders with respect to intermittent payment of interest during the duration of the loan and reimbursement of the principal upon maturity, or in predetermined installments on established dates (Brag, 2012). There are thus two versions of the long term solvency of a business. The first version is the capability to reimburse the principal when due while the second aspect involves the ability to undertake regular payment of the interests. For that reason, there are two dissimilar, but equally dependent and interconnected, kinds of capital structure costs. First, there are ratios which are based on the connection between rented funds and the owner’s capital. These ratios are calculated from the balance sheet, and have several variations such as debt equity ratio, debt asset ratios, and equity assets ratios. The second type of capital structure ratios, commonly called coverage ratios, are computed from the profit and loss accounts. Included in this category are interest coverage ratio, dividend coverage ratio, total fixed charges coverage ratio, cash flow coverage ratio and debt services coverage ratio (Brag, 2012). Increasing Activity Ratios but Declining Profitability As revenues are squeezed across the health care trade, providers and health plans that formerly avoi ded the Medicaid market have collaborated up to fight for medical patients. In the early 1990s, there was a sharp growth in contribution in the Medicaid market - a growth that included all segments of the market and all forms of ownership status and profit. Efforts to expand choice for Medicaid beneficiaries through commercial administrated care plans have recently encountered some problems. Since 1997, commercial plans exited the Medicaid market in much greater numbers than in earlier years and entered new Medicaid market less

Information Technology Security Essay Example | Topics and Well Written Essays - 750 words

Information Technology Security - Essay Example Some of the dominant means of managing confidentiality on systems encompass access control lists, traditional Unix file permissions, and file and volume encryption. Encryption guarantees that only the right people deserving access can read the information (Bidgoli 2006, p.40). Discussion The integrity of information refers to safeguarding information from modification by unauthorized parties and ensuring that the information is complete and authentic. The key to this component entails safeguarding data from adjustment or deletion by unauthorized parties, and guaranteeing that when authorized parties effect changes that should not have been made; the damage rendered can be readily undone (Andress 2011, p.17). In line with data confidentiality, cryptography plays a central function in guaranteeing data integrity. Some of the dominant methods employed to safeguard data integrity entail hashing the data received and comparing the received data with the original message. Better convenient methods may entail utilization of existing schemes such as GPG to sign the data digitally (Bishop 2004, p.26). Availability of information details ensuring that authorized parties can gain access to the information if need be. ... Confidentiality, Integrity and Availability, found in a retail bank with an online banking service In safeguarding data privacy/confidentiality, banks utilize cryptography, which details the art of storing and transmitting confidential information. Similarly, in guaranteeing assurance of data non-alteration, banks employ digital signatures and hash algorithms to avail data integrity (Calder and Bon 2009, p.4). In pursuit of timely and reliable access to data service for authorized access, banks employ high availability protocols, system hardware devoid of any single points of failure, and fully redundant network architectures to guarantee system reliability and robustness (Sarlak and Hastiani 2011, p.40). Other ways to guarantee information confidentiality encompass enforcing file permissions and access control list to limit access to sensitive information (Bidgoli 2003, p.427). Underlying the objective of confidentiality entails authentication methods such as user-ID and passwords t hat distinctly highlight a data system’s users, and supporting control methods that restrain each identified user’s access to the data system’s resources. Confidentiality, Integrity and Availability, found in an online retailer Encryption is widespread in contemporary business environment and manifest in almost every protocol, in use. SSL/TSL details a security protocol for communication over the internet has overtime been employed, in conjunction with a broad range on internet protocols, to guarantee security (Whitman and Mattord 2012, p.501). A second firewall, which remains heavily fortified, connects e-commerce servers. The online retailer can

Thursday, July 25, 2019

Bell Chemicals Desicion Coursework Example | Topics and Well Written Essays - 1500 words

Bell Chemicals Desicion - Coursework Example The solution is to chart out a decision that works best for the company's reputation and growth. Here the approach should be to take the sum total of the senior management group's (SMG) knowledge and intuition and work around it for the best results. My decision is to go for the Chemex machine. The characteristic of this decision can be termed as a rational approach to decision making. I have tried optimising in order to reach to this decision. In the words of Rue and Byars, "One rational approach, called optimizing, involves following six steps: (1) recognize the need for a decision; (2) establish, rank, and weigh the criteria; (3) gather available information and data; (4) identify possible alternatives; (5) evaluate each alternative with respect to each criteria; and (6) select the best alternative." (1992, p.73) This approach can be linked to the normative decision-making model, on which I have based the explanation of my decision or in other words the main body of my report. The company accountant has revealed that the company had recently financed nearly all its recent capital investments from its own retained profits for products and capital investments in other parts of the firm. ... Mr. Bell himself is not interested in much of outside funding. Capital required to install a new Chemex machine is much lower than the AFU unit. Internal funding will be a major issue for the firm in this financial year, as the company has exhausted accrued profits for expansion and developments in other parts of the firm. This will affect the funding of regular operations of the firm throughout the year. Operating cost of AFU unit is more than double of Chemex. The company is not in a position to cover additional cost of 18000 as operating cost against advantages, which are hardly visible or relevant to the firm at this market stage. Through the facts and assumptions given by the marketing manager - an experienced old timer of the Bell Chemicals, following information on current & expected market can be derived: Table 1: Bell Chemicals Ltd: Comparison of Current & Expected Market Curent Market Expected Market Annual Market Requirement 200000 Kg 250000 Kg Firm's Production Requirement 90000 Kg 100000 Kg There is no indication of any upsurge in market demand. With new competitors in the market, retaining present market share should be the aim. Research activities of the chief chemist in modifying the Preserve so that it can be used in wider range of food products has not given any fruitful result uptil now. Hence increase in demand of production is not predicted. Thus increase in production capacity by installing a new Chemex machine will be sufficient to cover the market growth for next two years. Production and selling cost estimate of 320 per Kg for AFU unit is advantageous as compared to 350 for Chemex machine. The AFU unit can reduce production and selling cost by 2700000 a year at current production rate (30 on 90000 Kg produced) but this

Wednesday, July 24, 2019

Analysis the external business environment Essay

Analysis the external business environment - Essay Example One of the bases that the airline is considering in Asia to avoid the high costs and the geographic isolation that Australia faces is China (The China Post, 2011). Before making the move, it would be necessary to evaluate the external environmental factors that could affect the organization’s decision. Markets, competition and airline regulation in China would be equally important to be considered. 2. External factors affecting the organization External factors are those that are external to the organization and over which the organization has no control but still is influenced by it. In this analysis only two such factors would be considered – the macroeconomic environment and the markets, competition, and regulation in the airline industry in China. A country’s institutional environment affects the boundary choice for an organization because this reflects the extent to which a firm can participate in the business environment. According to Brouthers and Hennart (2007) five types of risks influence the decision - product, government policy, macroeconomic, materials, and competition. 2.1 The macroeconomic environment Macroeconomics deals with the economy as a whole and the factors that it encompasses include the economic output, unemployment, inflation, savings and investments (Investopedia, 2011). These are the key indicators of economic performance and are closely monitored by the governments, business and consumers. 2.1.1 Economic output The People’s Republic of China (PRC) is one of the fastest growing economies in the world. According to a government report its annual output should be US$ 3,000 per person by 2010 which is 3 – ? times of the level that it was ten years ago (China Digital Times, 2008). By 2010 China has surpassed Japan on the list of world’s largest economies and stood at the second position behind only the United States (Politics Daily, 2010). The PRC has low vulnerability to external shocks and this has helped it to maintain macroeconomic stability. The PRC has a large internal market, large foreign exchange reserves, low dependence on high technology and has high consumer and investor confidence (ADB, 2005). Macroeconomic stability is essential to attract private investment and create pro-poor markets. Economic growth in China has been consistent under different leaderships. Inflation and unemployment are low when the Communist Party is in power (Feng, 2010). The Party embraces economic performance as its top priority. According to International Monetary Fund (IMF) Beijing will take just five years to become the world’s largest economy (China Economic Net, 2011). The PRC attracts the highest FDI in the region and has been the second largest recipient of the FDI in the world (ADB, 2005). However, there are concerns that the government controlled market system in China prohibits the development of the Chinese economy (Sheng, 2011). Because of its liberalization reforms a nd investment in infrastructure China has been able to attract considerable FDI. China is now implementing a socialist market economy where the government carries out marketization management of the economy. 2.1.2 Unemployment The International Labor Organization (ILO) defines unemployed workers as those who are currently not working but are willing to work (IndexMundi, 2011). The unemployment rate stands at 4.1 percent in China which is a matter of concern. However, this data is only for the urban areas and if the migrants are included the figure could go up to 9 percent. Besides substantial unemployment and under employment exists in the rural areas as well. Moreover, higher

Tuesday, July 23, 2019

Collapse of Wilsonian World Order Essay Example | Topics and Well Written Essays - 1500 words

Collapse of Wilsonian World Order - Essay Example This means a way of collective means of recognizing, understanding and even addressing world problems beyond the capability of individual countries. The earliest origins of this word came from Woodrow Wilson who was the 28th president of the United States in the period after the severe damage of the World War I. Wilson believed that world democracies like the United States had the mandate of ensuring world stability. The whole idea involves promotion of peace and togetherness within the society while dealing with destructive individuals. In this respect it is important to understand the Wilson new world order, its implications and why it collapsed (Dunwalke 2007, p.3). Theory The concept of â€Å"Wilsonism† came into being during the regime of Woodrow Wilson where he wrote fourteen points about the issue. These points aimed at pushing America to join the League of Nations after the serious destruction of the World War I. Many modern commentators and politicians have used the t erm after World War II to mean a â€Å"new world order† in a bid to emphasize this policy.... The foreign policy that Wilson adopted was not only for protecting American welfare but instead his aim is to secure the interest of the entire humanity. In this ideology, it was sensible for Wilson to support the issue of free trade and international business relations to liberate the world. One of his major sayings cites that trade is â€Å"great nurse of liberal ideas† which meant that people can grow and develop with good business relationships. In addition, he stressed the need to enhance the true economy of America and then introduce it into the national sphere through world markets to make the country a democracy whose presence could be felt. It was clear that Wilson supported the power of embracing republicanism, which promotes democracy. This was clear from the National Security proposal he generate titled Engagement and Enlargement which had three major ideas that included advocating democracy globally, sustenance of a ready military group to meet the needs of the co untry, and expand America economy through the concepts of international trade (Wilson 2006, p.67). Immediately after the World War I, safeguarding democracy across the globe for Wilson meant defending the young republics within Latin America that had suffered for many years from corrupt authorities and pressures coming from the European powers. It also required protecting these republic from American dominance as it was during the presidency of Roosevelt. Wilson was keen on this foreign policy such that he spent most of his first years in power combating Latin American problems. For instance, he pushed Congress to revoke the 1912 Panama Canal Act in which most of

Monday, July 22, 2019

History of the game Essay Example for Free

History of the game Essay As the rackets of the game have changed, the style of play has changed accordingly. During the wooden racket era, before the flood of the metal and metal composite rackets, players hit groundstrokes with slight topspin but mostly flat or with underspin, particularly on the backhand side. To provide the players with the underspin or flat shots, players hit with an eastern grip (slightly east of the continental style grip achieved by sliding the V area between the thumb and index finger down the side of the frame to the grip) to help generate slice and handle low balls better. Players used this style of play to compensate for the lower bounce produced on grass courts compared to the bounce of hard and clay courts today. In effect, groundstrokes had to be long and fluid with early preparation and a long follow through to get the necessary power and control by swinging the heavier wooden rackets.  Players with wooden rackets also stood sideways to the ball and stepped into the swing to generate more power. Furthermore, the small sweetspot of the wooden racket required players to have more exact, controlled swings instead of the quick, powerful, whip-like swings of todays players. As an example, John McEnroe, a former tennis professional and Grand Slam winner, supports wooden rackets saying: I have been a proponent of the wood racketwood rackets would bring back skill and finesse to the game and would make the points longer and more fun to watch. And I could watch all those young guys cry like that little baby doll that wets herself as they try to return a serve with a 15-ounce piece of lumber. (McEnroe 1).  As a result, players could not end the point with a single shot like today and therefore games consisted of more rallies. The rackets and styles of play have evolved to the 21st Century and have dramatically changed the way tennis is played. Instead of the long and fluid groundstrokes used with wooden rackets, lighter more powerful rackets have developed quick, short but powerful swings by tennis players today. The players also use a more western or semi-western grip (achieved by placing the racket on the ground and coming from straight above, picking the racket up with one hand). These grips tend to generate more power and topspin as well make it easier to hit high bouncing balls. This heavy topspin usually causes points to end more quickly with more winners and harder shots. These changes in the game are all in relation to the development of higher bouncing courts, hard courts and clay courts, and the shorter grass court tournament season. Also, as a result to the more powerful modern rackets, serves were consistently hit over 100 mph and many clocked at more than 120 mph contributing to the quicker points. Furthermore, many serves were unreturnable meaning that it would be almost impossible for players to return or even more to hit the ball with the racket. The change in rackets in the 20th Century was not only limited to a change in the game but the tennis market was affected as well. According to Edward Tenner, the new rackets were not as profitable for racket manufacturers as the wooden rackets were during the peak in tennis popularity in the early 1970s (Tenner 3). However, shortly following this rapid growth in tennis popularity, tenniss popularity among the common people started to decline. According to the records of the Tennis Industry Association, two years before the introduction of the Prince racket in 1974, the number of tennis players reached its peak and then started a decline (Tenner 1). Later, the sale of tennis balls was evaluated and showed a drop in tennis ball usage between 1990 and 1993 (Tenner 3). A short explanation of this event could be that players were not ready to pay the higher price for newer metal rackets. The modern rackets, costing about $150, were much more expensive compared to the lower price of wooden rackets in the early 1970s. However, the introduction of the modern rackets produced a larger selection of varying rackets for tennis consumers shown in the following excerpt from Tennis Magazine, To play your best tennis, your racket has to complement your game. And with more frames than ever being designed for specific types of players, finding that magic wand has never been easier. (2001 Racket Guide 1) In addition, modern rackets are designed for all different types of players including strictly baseliners to serve and volleyers. Mark Macky, Dunlops director of racket sports, shows this in the following statement, Its no longer enough to make a racket for one ability level beginner, intermediate, advanced. Today, companies make rackets that are targeted to specific styles of play. A serve and volleyer, for example, will want a different type of racket than a baseliner. (2001 Racket Guide 1) Although while racket manufacturers may have suffered from the introduction of modern rackets, consumers seem to benefit. According to New York Times newspaper, the new metal rackets prove to last longer and need restringing less often saving consumers money (Tenner 3). Furthermore, metal rackets can last up to ten years or more contrary to the wooden rackets that were damaged by age, warping, and cracking.  In conclusion, although many tennis professionals believe that wooden rackets would increase the charisma of tennis, there is undeniable evidence that proves modern rackets to be better for the game and all levels of players. Newer rackets provide more options for tennis players, giving them more power and control than ever before therefore elevating the level of play in the game of tennis. They also appeal to lower levels of players making the game easier to learn and in effect, better for everyone. In addition, although the market seemed to be falling, it is currently rising for the game of tennis and showing this, the U.S. Open has had more viewers in the year of 2001 than ever before in the history of the game.

The Growth Of The Mens Grooming Industry

The Growth Of The Mens Grooming Industry Mens grooming industry is one of the fastest growing markets in recent years (Euromonitor International: Mens Grooming Products Thailand, 2009). This sector is dramatically booming in Asian countries, especially Thailand. One of the leading brands in mens grooming market in Thailand is NIVEA FOR MEN brand, operated by Beiersdorf Thailand, which is selected to be the case study in this research. To be the leading brand in this fast growing industry, NIVEA FOR MEN needs to create business plan with a very strong strategic marketing plan. In general, a business sets the overall direction for the company through a business plan. The business plan is created in order that the goals and objectives of the company are to be achieved. In other words, goals and objectives of a business are the underlying foundation of the business plan (The times 100, 2008). The marketing plan is certainly a vital part of the business plan and plays active roles to achieve the targets. The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and brand or product positioning objective (RESTREPO, N.A.). Moreover, Kotler (1994) presents the organization as a value creation and delivery sequence. To choose the value, the strategist needs to proceed to segment the market, select an appropriate market target, and develop the offers value positioning, which is known as a vital strategy of Market-oriented perspective. It seems to be unavoidable that Beiersdorf Thailand has to come up with the marketing strategies to penetrate and to be the leader in mens grooming market by doing the right segmentation, selecting the best-suited target markets, and creating the competitive brand/product positioning. In sum, the formula of segmentation, targeting, positioning, STP strategies, is the heart of strategic marketing (Kotler, 1994). The literature review is divided into two main parts. The first part focuses on the previous work on market-oriented approach, as opposed to resource-base view perspective. The second part covers the relevant work on the process of segmentation, targeting, and positioning as well as implementation of the marketing strategy. Part 1: Market-oriented perspective and Resource-based view perspective Part 2: Three essentially related topics Market Segmentation Market Targeting Market Positioning Part 1: Market-oriented perspective and Resource-based perspective This part will specifically study on market-oriented perspective, which underlies a market power imperative, through previous academic research. There are many studies about the implication of resource-based view and market-oriented perspective for a company to be successful in terms of profitability. Also, there are discussions about what perspective is the appropriate one. According to Porter (1991), a successful company has to use market-oriented approach to study the external market and then apply to internal resources. Market orientation , according to Kohli and Jaworski (1990), requires various departments in an organization to engage in activities geared towards developing an understanding of customers needs, and then develop the products to meet target customers needs (Hooley et al., 2008). In addition, Porters (1991) work relies heavily on the pursuit of advantages which are determined by firms exogenous variables that require analysis of the competitors and opportunities in the market. In Porters (1991) theory of competition strategy, he stated that the competition strategy of a firm is to seek an advantageous competitive position in the marketplace or to build up a profitable market position by drawing on varieties of factors that are critical to being competitive in an industrial sector. Following the Porters work, a recent research from Ren, Xie, and Krabbendam (2010) also studied the sustainable competitive advantage with the market-oriented perspective, which covered market innovation. Their work strongly supported the use of market-oriented perspective, with the conclusion that market-oriented approach can lead companies to success and gain more profits. Additionally, they suggested that companies analyse various marketing factors to discover new competitive advantages in order to achieve marketing innovation. However, Prahalad and Hamel (1990) and Sharkie (2003) undertake different perspective by arguing that external focus, in the view of market orientation, which requires the company to concentrate on conditions and constraints in the external environment cannot create competitive advantage for a company. Nonetheless, the resource-based view approach is believed to somehow lead to competitive advantages as it suggests that a firms unique resources and capabilities provide the basis for a strategy. In a previous study, Grant (1991) proposed a practical framework for resource-based approach to strategy formulation. The organizing framework for his study is a five-stage procedure for strategy formulation which are 1) analysing the firms resource-base, 2) appraising the firms capabilities, 3) analysing the profit-earning potential of firms resources and capabilities, 4) selecting a strategy, and 5) extending and upgrading the firms pool of resources and capabilities. Ren, Xie, and Krabbendam, (2010) had a reservation on the use of resource-base view, explaining that resources would contribute to sustainable competitive advantage just when a firm possesses valuable, scarce, inimitable and irreplaceable resources. They stated that in the real world, not every company has the resources with all of those characteristics (Ren, Xie, and Krabbendam, 2010). Part 2: The Process of Segmenting, Targeting, and Positioning 2.1 MARKET SEGMENTATION 2.1.1 Definition of Market Segmentation Market segmentation is defined as the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions (Rosscraig, 2007). As the market consists of diverse types of products, customers, and personnel needs, the marketers should divide the market into distinct group of buyers in order to appropriately determine which market segment offers the best opportunity for achieving company objectives. Perner (2008) indicated that it is very unlikely that one product could meet the satisfaction of all consumers. In this perspective, a company which chose to focus on a specific group of consumers rather than customers in general would be more successful in terms of profitability. Dibb (1998) suggested that companies divide large markets into smaller segments in order to identify customers purchasing behaviors. Furthermore, Brassington and Pettitt (2003) also suggested that marketers find ways of breaking the market down into manageable parts, groups of customers with similar characteristics in terms of commonly used classifications to measure demographics, which include socio-economics, geographic and personality, and to concentrate their efforts on selecting one or more of these areas. While various literatures stated that it is essential to consider the market segmentation, MC Donald (1998) argued that market segmentation always faced the problem that many different types of customers used the same products in diverse markets. It meant that these different types of customers were in fact subsumed under the same category. Besides, Moschis (1997) also stated the problems of segmentation that the demographics change and the aging of the population change were significant factors that affected the age composition of the consumer market. Day and Wensley (1983) criticised that the market segmentation relating to the consumer market sector alone was not sufficient as it generally reflected the one-sidedness of marketing. The competitive structure was to be taken into account as it yielded the basic information on segment formation. The research from Day and Wensley (1983) concluded that the formation and selection of segments could be improved if theoretical aspects of competitor orientation are included. Dibb (1997) outlined three condition classifications which help identify potential consumers in each segment; those are as follows The expected benefits must be identifiable; Having identified these benefits, marketers must divide people into recognisable segments; One or more of the resulting segments must be accessible to the firms marketing efforts. 2.1.3 Segmentation Variables/ Market Segmentation in Consumer Markets To segment consumer markets, the market information, in terms of customer variables, product variables, and situation related variables, must be collected for further analysis. In the study of The Application of Social Class in Market Segmentation, Carman (1965) stated that social class was a major segmentation variable to divided customers into groups. However, later on in 1994, Raaij and Verhallen argued that social class cannot be used as a main segmentation variable as the society had become less vertically organised with more buying power across larger layer of society, and also concluded that social class concept had lost its unique segmentation value. They claimed that other demographic variables, such as age and education, and other psychological characteristics were more appropriate for segmentation. Raaij and Verhallen (1994)s research studied the market segments and types of people as target groups for marketing activities; market segmentation is then classified into three main levels according to the level of generality of the variables which were general, domain-specific, and brand-specific levels (figure [2-1]). Level of Variable Objective Subjective General (behavioural patterns: Person characteristics) Age Income Education Behavioural patterns General values Lifestyle Personality Domain-specific (product-class usage) Situation Frequency of use Substitution Behaviour Opinions Perception Attitude Domain-specific values Brand-specific (brand-usage) Brand loyalty (behavior) Frequency of use Action Brand Loyalty (attitude) Preference Evaluation Purchase intention Figure [2-1]: Classification of Segmentation Variables by Raaij and Verhallen (1994) However, in the late of 2000s, Rosscraig (2007) suggested that media usage and technology usage could be a concern of market segmentation approach (See Appendix [2-1]). He stated that the variables used in segmenting consumer markets could be broadly divided into three main classes including: Profile criteria: Background customer characteristics Psychological criteria: customer attitudes Behavioral criteria: Actual behavior in the market place (Figure [2-1]). Consumer Criteria Profile Psychological Behavioural Demographic Socio-economic Geographic Who and Where Lifestyle Personality Perceptions Attitudes Motives Benefit sought Why and Who Purchase/transaction Consumption/ usage Media usage Technology usage Who, How, Where, and When Figure [2-2]: Segmentation criteria in consumer markets Profile Criteria With respect to profile criteria, customer characteristics are to be examined with isolation from the specific market of interest. The profile segmentation criterion is used for identiflying the target consumers and in the consumer goods markets which are most suitable to them (Rosscraig, 2007). According to Rosscraig (2007), this simple segmentation variable includes using demographic method, socio-economic method, and geographic method. Demographic method can be determined by age, gender, ethnicity, nationality, religion, family size, generation, and etc. This method is useful in assisting media planning and marketing communications as the media selection criteria have been developed around these variables. Socio-economic method can be shaped by occupation, income level, social class, and education. Socio-economic status determines whether a consumer will be able to afford a product. Geographic location method is shaped by geographical areas; markets can be considered by country or region, by town or size of city, by population density such as urban, suburban, or rural areas, or by postcode. This approach is useful when there are clear location differences in tastes, consumption, and preferences. Moreover, this method is widely applied with direct sales operations as they can use census information to develop better customer segmentation and predictive models. The profile segmentation approach is criticised in respect of uncertainly. While one segment is based on consumer background characteristics, members of each variable may behave differently in the marketplace for various reasons while members in the different segments may seek for the same things and have the same interest in a particular product/brand (Hooley et al., 2008). In shorts, this type of segmentation variable describes who and where the consumers are, but it does not explain the basic reasons why consumers behave so. Psychological Criteria The psychological criteria draw a casual relationship between customer profiles and marketing behavior (Hooley et al., 2008). The psychological variable includes the characteristics of attitude of the customers. Attitudes to the product class and attitudes toward brands in the market have both been used as productive bases for market segmentation (Hooley et al., 2008). According to Rosscraig (2007), psychological variables used for segmenting consumer product markets include using attitudes and perceptions, lifestyle of consumers, and the types of benefit sought by customers from products and brands and their consumption choices. The use of attitudes and perceptions aims at identifying segments of respondents who view the products on offer in a similar way (Green et al., 1989). Consumer lifestyles segmentation is based on the analysis of consumers activities, interactions with others, and opinions to understand consumers individual lifestyles and patterns of behavior (Hooley et al., 2008). In 2003, Taylor Nelson Sofres (TNS) developed a UK Lifestyle Typology based on lifestyles and classified the following types of lifestyle categories which are belonger, survivor, experimentalist, conspicuous consumer, social resistor, self-explorer, and the aimless (Rosscraig, 2007). The most important benefits of consumer lifestyle research are for guiding the creative content of advertising (Hooley et al., 2008). The main idea of the benefit segmentation is that the company should provide customers with exactly what they want, based on the benefits that they derive from the products that they use, not based on how the company designs products for them (Rosscraig, 2007). According to Hooley et al. (2008) benefit segmentation tells the basic reasons why customers buy the products and why customers are attracted to the product offerings. Holley (1982) also suggested that the development in techniques of analysis make them particularly suitable for identifying benefit segments (Hooley, 1982). Overall, segmentation on the basis of psychological yields more useful basis for marketing strategy development than merely consumer profile characteristics (Hooley et al., 2008). It gets closer to the underlying reasons for behavior of consumers, so it should be used as the basis for segmenting the market (Hooley et al., 2008). However, there are some major drawbacks of Psychological segmentation techniques, one of which is that this techniques require often costly primary research and sophisticated data analysis techniques (Hooley et al., 2008). Behavioral criteria Doing segmentation on the basis of the behavior of consumers in the market is the most direct method of segmenting markets. Behavioral segmentation includes purchase behavior, consumption behavior, media usage and technology usage (Rosscraig, 2007). Purchase behavior approach concentrates on the time of purchase which is early or late in the products overall life cycle, and the patterns of purchase which is the identification of brand-loyal customers. This approach could concentrate on innovator segmentation, concerning with initial purchase. Marketers will pay high attention to innovator groups when new products are launched. Innovators as initial target segments can improve the products chances of acceptance on the market (Hooley et al., 2008). In addition, brand loyalty has been widely used as a basis for segmentation, concerning with the repeat purchasing (Hooley et al., 2008). A company may segment a market on the basis of how often a customer uses its products, categorizing these into high, medium, and low users, by usage rate (Rosscraig, 2007). The examination of usage patterns and volume consumed can pinpoint where to focus marketing activity and can be used to develop service specifications or marketing mixes for each of these groups of users (Hooley et al., 2008). Cook and Mindak (1984) have shown that product and brand usage has a major advantage over many other situation-specific segmentation variables as it can be obtained, in case of many consumer products, from secondary sources. It is very essential to understand and profile audience media usage in the process of communication planning (Chatterjee, Hoffman, and Novak (1998). Since 1950s the information of media consuming, such as television viewing, radio listening, and print reading, have been continuously collected. And in more recent years, web usage data has also been collected by market researchers to help profile web users, basing on usage characteristics (Rosscraig, 2007) (See Appendix [2-2]). Furthermore, according to Olney, Holbrook, and Batra (1991) and Holbrook and Gardners (1993), duration of use is critical measure of consumption experiences and is a useful behavioral indicator of advertising effects (See Appendix [2-3]). By following this method of segmenting, marketers can observe the behavior of consumers while utilising the products and media, and this segmentation can be used as an important source for new products ideas, new product design, and product development (Rosscraig, 2007). Additionally, marketers can then create appropriate communication themes for product promotion and can specify new markets for existing products after having the right behavioral segmentation. In recent years, behavioral segmentation has become more popular as marketers tend to study the consumers media usage and technology usage in order to further create successful advertising campaigns. To support this, it was asserted by Advertising.com(TM), Inc., a leading provider of results-based interactive marketing services to advertisers and publishers, (2004), that behavioral segmentation helped improve advertising campaign performance by revealing that targeting campaign delivery based on real-time user behaviour increases advertisers ROI by reaching the audience segments most likely to respond to an ad message. Moreover, Hallerman (2004), a senior analyst at e-Marketer, a New York-based research company, stated that the logic behind behavioural segmentation and targeting gets to the heart of the internets potential as an advertising medium. His opinion is hereby quoted: In todays world of audience fragmentation, its much more effective to reach individuals not by abstract demographics but through their actions online. 2.1.4 Segmentation in Male Grooming Products According to Mintel (1995), a study about mens toiletries industry, male grooming products and toiletries is a fast growing industry. In 1980s, the market of male grooming products started to be segmented with the development of products types, including male body spray and shower cream (Sturrock et al., 1998). According to Sturrock et al. (1998), in 1998, the market of mens products were divided into different categories of products based on consumers needs and uses, including body sprays, deodorants, mens shaving, fragrances, shampoo, shower cream, etc. Dunn (1995) and White (1995) studied characteristics of men who use male grooming products and concluded that men used grooming products as they want to increase self-care practice and self-concept. Moreover, Langer (1986) has prior stated that using mens grooming products helps encourage a concern to stay attractive. For consumer products, Milner and Fodness (1996) has done a research on product gender perception and concluded that specific gender of the products is critically important to the consumers when deciding to buy a particular product. In the segmentation process, Milner and Fodness (1996) claimed that gender is the first segmentation variable that most marketers apply for consumer products. The reason behind is that both men and women want to use the products that were specifically made for them. According to Milner and Fodness (1996), many consumers clearly are psychologically uncomfortable using products which do not seem made for them. Therefore, many companies, particularly manufacturers of consumer products, divided consumers into segments by using gender variables. In skin care industries, products are conventionally made for women. However, in the post modern era, a lot of skin care products are launched to serve male consumers (Sturrock et al., 1998). The products for male consumers are launched as a result of segmentation strategy which companies divide its consumer market into two broad categories, male and female markets. The benefit sought variable is also one of the best ways for companies to segment its market. This statement is supported by Kotler (1997) and Wedel and Kamakura (1998), stating that the real features of products have been considered the most actionable bases for segmentation. It is critically important that consumer products must offer real benefits to users to create product positioning (Blythe, 2005). In men face care market, companies and brands always divided consumers segments based on products features. For example, NIVEA FOR MEN offers wide ranges of facial cleansers with benefits of whitening, oil-control, wrinkle protection, refreshing skin, and moisturizing effects (Nivea Website, 2010). Loreal Men Expert offers benefits for facial cleansers which are whitening, anti-tightness, anti-fatigue, pure matte oil control, anti-regreasing (Loreal website, 2010). There are some researches showing that competitive brands have similar ways of segmentation (Dawes, 2006, and Fennell et al., 2003). In other words, competitive brands often appeal to consumers who have similar demographic or psychographic characteristics. Moreover, Ehrenberg et al. (2004) supported this statement by stating that different brands in the same product category tend to offer a similar range of product variants. 2.1.5 Loyalty Segmentation and Relationship Segmentation A focus on Loyalty segmentation provides strategic and tactic insights that will assist in building a strong brand (Aaker, 1996). It is necessary to build customer loyalty as it is a key success of growth for a business (Crosby et al., 2004). By having loyalty segmentation, a company can learn more about the profiles of loyal customers, and this leads to the focus at the highest value segment (Markey et al., 2007). Crosby et al. (2004) stated that the purpose of the loyalty-based segmentation is to seek to address the managerial questions as follows. Who are the most/least potential customers? How can customers be segmented according to the types of relationships they would like to have with the product/brand/company? Which loyalty segment should be targeted? What changes are required to instill the highest levels of loyalty among the targets? Crosby et al. (2004) affirm that loyalty-based segmentation is the complement of existing segmentation frameworks and it can also be used to discover new segmentation frameworks by starting with customer loyalty research. According to Aaker (1996), in focus of the loyalty segmentation, a market can be divided into the following groups. Non-customers: those who buy competitor brands or not product class users, Price switchers: those who are price sensitive, The passively loyal: those who buy out of habit rather than reasons, Fence sitters: those who are indifferent between two or more brands, and The committed: those who are committed to the brand, or a loyal customer. Loyalty segmentation can be very successful when the company can increase the number of customers who are not price switchers and who would pay more to use the brand while the fence sitter and the committed should be critically managed (Aaker, 1996). Especially in high competitive markets, companies should exercise best efforts to enhance the loyalty of the fence sitters and the committed by developing and strengthening the relationship between customers and the brand (Aaker, 1996 and Drypen, 2010). Research from Raaij and Verhallen (1994) indicates that the company should also segment its market by loyalty segmentation method. The results of the research shows that the company should move customers from the lowest level of loyalty pyramid which is overall total potential customers to the highest level which is the heavy buyers. The major marketing strategy is to increase the frequency and intensity of their purchases and to take measures to maintain customers for as long as possible (Raaij and Verhallen, 1994). This also highly relates to the relationship marketing which develop relationship between buyers and brand to stimulate purchasing. 2.2 MARKET TARGETING 2.2.1 Definition of Targeting The next step of the market segmentation in STP process is market targeting. It is the process of determining which segments should be targeted and made the focus of a comprehensive marketing programme. Moreover, in the process of market targeting, a group of customers are identified for whom the offering should be right, and to whom firms will direct the majority of its marketing resources, time, and attention (Cahill, 1997). Choosing the target market, before creating positioning and marketing mix, is a part of developing effective marketing strategy. In order to target the right group of customers, the firm has to study the needs and buying behaviours of customers in each segment. Then the firm will be able to develop marketing strategies that suit requirements of each segment. According to Cahill (1997), a target market is simply the market of submarket at which the firm aims its marketing messages. By specifying customer targets, the company will also know which segments are not the target groups so that the company will not make special effort to serve them. Cahill (1997) said that market targeting is essential because it forces the company to focus at the customers and the markets by determining the best fits between target customers and the product offerings. Kotler and Armstrong (2001) suggested that a firm make the decision how many and which segments to target in their market positioning and its decision should be based on a clear understanding of companys resources and capabilities, nature of the competition, and the characteristics of the market. The company should evaluate market segments by first collecting and analysing data on current segment sales, growth rates, and then determine which segment can constantly enable the company to receive the greatest opportunities in terms of profitability and market demands in order to target main customers. However, Wright (1996) denied statement of validity of market targeting by claiming that there was no logical reason to adopt target marketing. Wright and Esslemont (1994) studied the logical formulations of the target marketing argument and summarised that target marketing did not necessarily give the best overall market response and also does not constantly give superior return than other approaches such as mass marketing. The two main targeting strategies are suggested by Dibb (1997). They are concentration strategy, and multi-segment strategy. Concentration strategy is defined as a process that a company manages its marketing efforts towards a single target. When targeting to one single segment, a firm can better satisfy target customers needs and requirement. However, this strategy is not always effective and the company may face business failure if target customers demand for the products decline or shift to other segments Multi-segment strategy is described as a strategy that a company directs its market efforts towards two or more market targets. The company should then develop appropriate marketing mix to suit each type of target groups, by all together considering product diferrentiation, target price, distribution method, and promotional strategies. In brief, the step of the selection of the potential target market is very critical in creating and developing comprehensive marketing strategy. The robust competitive positioning will then be developed after the market targets are clearly identified and the requirements and motivations are fully examined. 2.2.3 Doing Targeting in Different Market Environment Marketers have to decide whether to target single segment or multiple segments in the product market; there are several factors affecting the managements targeting strategy decisions, including stage of maturity, industry structure, companys capabilities and resources, and opportunities for gaining competitive advantage (Cravens, and Piercy, 2009). The maturity is used as a basis for considering different targeting situations; the market target strategy will be varied in each market environment or stage of product-market maturity. Four different product-market stages, closely related to product life cycle (PLC) stages, include emerging product-market, growing product-market, mature product-market, and declining product-market. The strategists can use product life cycle model to analyse the maturity stage of the products and also industries in order to develop the strategies that should be implemented. Growing product-market Source: Spencer (2009) According to Cravens, and Piercy (2009), segments are likely to be found in the stage of growth in the product life cycle, as identifying customer segments with similar value requirements improves targeting. In growth stage of product life cycle, consumers tend to gain awareness of products and to understand the benefits of the product, and company will likely to expect a rapid sales growth and will also try to build brand loyalty and increase market share (Spencer, 2009). High growth markets is very attractive, therefore it can attract a lot of competitors who want to compete for market shares. Cravens, and Piercy (2009) revealed their finding about the market structure

Sunday, July 21, 2019

Effect of Social Media on Travelling

Effect of Social Media on Travelling Social media and how it changes the world. Introduction. The definition of social media is a websites or an application that enable user to create and share content or to participate in social networking. there are platforms for social medias such as Facebook , Twitter , Youtube, Tumblr , Instagram , Schoology and etc. One of the function for Facebook is that one can post a status and pictures while instagram too can upload picture and recording video for 15 second for the world to see. Instagram , facebook too have social networking . Users can leave a comment or if they like their pictures or status. Users can give a LIKE too. Social media also can give information to the traveler and also to those who are doing business too. with social media it has changed the world in various ways. Method of Literature selection. I have conducted an electronic database search through Tunku Abdul Rahman University Colleges digital library and I have used the ACM Digital Library . The keyword that I used in the online database include social media, travels and tourist. I have also conducted searches on the How Big is the Crowd? Event and Location Based Population Modeling in Social Media archive, SocRoutes: Safe Routes Based on Tweet Sentiments archive, Event detection over twitter social media streams archive, Using Social Media to Find Places of Interest: A Case Study archive, GoThere: Travel Suggestions using Geotagged Photos archive and Near2me: An Authentic and Personalized Social Media-based Recommender for Travel Destinations. I have chosen only the articles that were published within 5 years ago. The three articles which I have chosen to reference on were selected based on the relevancy to the topic of the essay. Social media for travelling Social media is so popular these days and it is frequently used by the young and the old. Some of the purposes of the usage for social media is to get information about traveling, places that are popular and famous, places that usually attract tourists which in other term, it is also called the tourist attraction. One of the function that social media has is called GeoTag. Geotaggingcan help users search and found out all kinds of location-specific information. Social media can also let users check into all the places that they have been to and leave a trace to show and prove that the particular user has been there before. Users can also leave some comments or critiques about the visited places so that the other users can get feedbacks, information and know better about that particular place and maybe too can find out about the services or products provided there, whether or not it is good or bad. Social media is not only for lifestyle, it is also for tourist guidance and to let them know more about the history of the place. As an example, one application that has these functions is called Foursquare. Social media can also let users share information via twitter to other users so that they can know whether if the route they are taking is experiencing a traffic jam or not so that other users can choose either to go the usual route or go for an alternative way to reach their destination. Social media can too let users share information about the weather condition to others so that other users are able to know whether a particular place is drizzling, raining heavily, sunny, windy, snowing or just nice. Of course in Malaysia, there will not be any snowing going on. Anyway, in short social media can let users connect to each other. The other example of what social media can do is that social media can let users know whether if their friends are nearby them via Foursquare check in. Since they are able to know where their friends are and if they found out that their f riends are nearby, they could simply just go to where their friends are just to greet and chit chat a little while. The other function of social media is that one can share information worldwide through the internet. In my opinion social media has turned travelling easier and more convenient for travelers around the world. First and foremost, I think that social media can connect people around the world. This is based on the article How Big is the Crowd? Event and Location Based Population Modeling in Social Media. It is stated that recently the emerged social network services like Facebook, Twitter, and Foursquare are some of the largest and fastest growing web communities, offering an immense platform for connecting people (Yuan Liang, James Caverlee, Zhiyuan Cheng, Krishna Y. Kamath 2013). I also think that social media can let travelers and tourist find popular places and events. Based on the writer of Event detection over twitter social media streams and Using Social Media to F ind Places of Interest:A Case Study, they claimed that there are 190 million geotagged Flickr photos and this kind of data is used to detect events, find popular places and tourist routes automatically(Steven Van Canneyt, Steven Schockaert, Olivier Van Laere, Bart Dhoedt 2012) and also in some cases, for example, for crisis management and decision making, monitoring some of the critical events over social streams can let the watch officers to analyze the whole situation carefully and accurately. This enables them to make the right decision based on the details shown over the social streams. They can easily identify what is exactly happening, where that particular event is taking place at and of course, who are those involved in it. (Xiangmin Zhou, Lei Chen 2013). Social media also helps travelers to find out and know more about a particular place based on the writer that writes the article GoThere: Travel Suggestions using Geotagged Photo. Assumptions made about tourist attractions is that those are the places that are often photographed and geotagged. Geotags annotated to photos have been exploited and used for many different things. For example, geotags annotated to photos are used for mapping geotags to places and also for suggesting recommendation of travel itineraries (Abdul Majid, Ling Chen, Gencai Chen, Hamid Turab Mirza, Ibrar Hussain 2012). Last but not least, the social media world is so advanced that someone actually created a prototype using social media for recommending places for tourist personal interest. Based on the writers of this article, they claimed that this prototype can allow users to explore, evaluate, and understand recommendations, control recommendation direction and discover informative supporting material (Christoph Kofler, Luz Caballero, Maria Menendez_, Valentina Occhialini, Martha Larson 2011). In my opinion, I think social media is very useful for travelers as it helps a lot in providing useful information, tips and feedbacks one needs for traveling. Conclusion In conclusion, social media can do a lot stuffs. It not only can be an immense platform that can help people connect to each other, it can also be an informative space for travelers and tourists to help them find useful information and tips about popular places and events. It really is a great help for the travelers to understand what they should be expecting before they go for a vacation at a particular place. This is how social media changed the world. Reference Abdul, M, Ling, C, Gencai, C, Hamid, M Ibrar, H 2012, GoThere: Travel Suggestions using Geotagged Photos, WWW 12 Companion Proceedings of the 21st international conference companion on World Wide Web, pp.577-578. Christoph, K, Luz, C, Maria, M, Valentina, O Martha, L 2011, Near2me: An Authentic and Personalized Social Media-based Recommender for Travel Destinations, WSM 11Â  Proceedings of the 3rd ACM SIGMM international workshop on Social media, pp. 47-52. Steven, C, Steven, S, Olivier, L Bart, D 2012, Using Social Media to Find Places of Interest: A Case Study , GEOCROWD 12:Proceedings of the 1st ACM SIGSPATIAL International Workshop on Crowdsourced and Volunteered Geographic Information, pp. 2-8. Xiangmin, Z Lei, C 2014, Event detection over twitter social media streams,The VLDB Journal — The International Journal on Very Large Data Bases,Vol.23, pp. 381-400. Yuan L, James, C, Zhiyuan, C Krishna, K 2013, How Big is the Crowd? Event and Location Based Population Modeling in Social Media, HT 13Proceedings of the 24th ACM Conference on Hypertext and Social Media , pp. 99-108.

Saturday, July 20, 2019

Philosophy of Education :: Philosophy of Teaching Statement

Philosophy of Education I fell in love with learning when I was only a small child. With the support and encouragement of my parents, I have come to know the value of education and have a desire to instill this same sense of structure in students I will come in contact with. For this reason, and a few others, I decided to become a teacher. Ever since I was a younger I loved the idea of school and was eager to get started. All throughout my life I have had a passion for learning and always knew that I was meant to teach. The first time I truly realized that I was born to teach was when I taught my smaller cousins before they started kindergarten. I was ten years old and my cousins would soon start school. I started working with them four months before they enrolled. By the time school started they knew how to count to ten, write their names, and say their ABC’s. When I think back I realize I was proud of myself. However, I can remember at the time only being proud of them. I think one of the most important concepts of teaching is letting the children know they are the ones that have accomplished a goal. I feel that the purpose of education is to instill a basic sense of knowledge in those who want it. I do not think education is something that should be forced, but I would highly recommend the entire education process. However, I do not feel that education is meant for everyone. I feel that people are born with an inner desire to learn. Gradually, those people turn that desire into a lifelong career. I hope to encourage my students to try their best and be content with their abilities. I do not believe that all children are able to reach the same academic level but I do feel that each individual child has his/her own way of understanding things that will make sense to him/her. I hope to emphasize the variation of the ways to learn in my classroom. Different ways of learning include, but are not limited to, the following: visually, verbally, and kinesthetically.

Friday, July 19, 2019

Holocaust :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Holocaust was a tragic event that ended many Jewish lives. The Nazis murdered over 6 million innocent Jews. They tortured so many of them leaving the few Holocaust survivors with horrid memories.   Ã‚  Ã‚  Ã‚  Ã‚  Propaganda played a huge role and affected many people’s thinking during this time period. The propaganda was designed to influence the targeted people’s opinions, beliefs, and emotions. Joseph Paul Goebbel’s was the German national socialist propagandist. He had complete control over radio, press, cinema, and theater. What the propagandist preached may have been either true or false. They did whatever it took to sway the people to believe their ideas. They wanted people to think that their way was right.   Ã‚  Ã‚  Ã‚  Ã‚  The Nazi’s were known for using terms that had literal and actual meaning in their propagandized language. Their thoughts were hammered into people’s brains so they soon became unconsciously thinking the way the Nazi’s did. The propagandist had rules like our 10 Commandments. The first three were to divide and conquer, tell the people what they want, and the bigger the lie, the more people will believe it. (www.primenet.com/~popgnda/goebbels.htm)   Ã‚  Ã‚  Ã‚  Ã‚  Like I stated earlier, propaganda was used to sway the ideas and minds of Jews, just like the hoax that took place at Theresienstadt. Theresienstadt was a ghetto concentration camp. It was located in today’s Czech Republic. It was suppose to be the â€Å"model ghetto† for the Red Cross. There were rumors about this killing center so the Nazis arranged a hoax. A lot was done to this ghetto; a cafà © was created, a children’s opera was performed, a monument was built to honor the dead.

City Ordinances and State Laws :: Expository Essays

City Ordinances and State Laws In the spirit of civic duty, I thought I'd inform you, the responsible citizen of Mount Vernon, of some of the important laws that we live by. Combining my copious amounts of free time with my love of the mundane, I dug through our city's ordinance code as well as state law to unearth some rules we all need to know about. First off, let it be known that many of these crimes come with penalties. State laws can carry heavy prison time while city ordinances come with fines up to $500. Bearing this serious business in mind, let us begin. We all know not to start fights or provoke violence, but there are other more important things to know about. For instance, never ever harass someone via a telegraph. Don't even think about it. In fact, don't "circulate a report or warning" of an epidemic, either. Imagine the pandemonium that could result if you convinced them that your incessant smoker's cough could spread syphilis. State law prohibits these things. Public nuisances, usually found in the city code, are my personal favorites. Do not, for goodness sake, keep flammable, "unreasonably" offensively smelling, "noisome," toxic or otherwise objectionable stuff on your lawn. Leaving exploded gas station burritos in your dorm microwave is OK. Furthermore, keeping diseased animals (even if they're tied up) or animal carcasses (even if they just look like they're asleep) is not just a bad idea; it's also against the law. The city's ordinances go to great lengths to protect our beloved streets and sidewalks and the inhabitants thereof. If you cannot find a safe sidewalk to walk or run on in Mount Vernon, you must stay on the left side of the road. No exceptions. Considering tying your sled to the back of a car and riding it around? Don't even think about it. Sled/car combinations are illegal. Thinking about building some kind of device to launch cantaloupes or other large melons at oncoming traffic? Forget it. Shooting things into the street is prohibited. In fact, simply obstructing a sidewalk is a serious offense. Leaving something like grass clippings or a car on a sidewalk is illegal. Waiting more than 48 hours to clear the sidewalk of snow or ice is illegal. Leaving an open flame or unspent fuel on a sidewalk is illegal too. If you encounter anyone committing these offenses, call the police immediately and tell them it is a critical emergency.

Thursday, July 18, 2019

Floor Cleaning Process

II. FLOOR CARE, CLEANING AND MAINTENANCE A. Floor Cleaning Process B. Stripping/Wet Scrubbing Procedures Submitted by: MC GERALD G. SALDO Submitted to: Mrs. Juliet P. Diloy November 26, 2012 III. FLOOR CARE, CLEANING AND MAINTENANCE G. Floor Cleaning Process A. STRIPPING FLOORS Stripping is the elimination of embedded dirt, oil and old layers of floor finish and sealer. The process completely cleans and prepares floors for the application of new coats, floor sealer or floor finish ( wax ). Floor stripping products are used for this purpose. Supplies and Equipment Needed:MopMop Wringer Hand GlovesFloor Stripper or PolisherWax Remover |Steps |Procedures | |First, clear the area of dirt and spots so that the dirt/soil will|Sweep or vacuum the floor thoroughly. Remove sticky deposits or | |not be absorbed by the stripping solution. |material with a putty knife. | |Place a caution sign to prevent slips on the floor. |Place the sign in the working area â€Å"Wet floor, watch your stepâ € . | |Prepare the stripping solution.The dilution will depend on the |Mix 1 gallon of floor stripper to 4 gallons of water in a bucket, | |degree of soil. Heavy soil needs higher dilution. |for every floor area of 250 square meters. | | |Dilution sometimes varies for different types of stripper. Read | | |the instructions on the label. Dip the mop on the solution. Do not| | |squeeze the mop. Spread the solution and cover the whole area. |Soften the old film to make stripping easier to accomplish. |Spread the solution on the floor with a mop and let it be absorbed| | |for 10-12 minutes. | |Scrub the area thoroughly from the farthest to the nearest. |Use a floor machine with an abrasive pad or brush, depending on | | |the type of floor. | |Pick up the softened and suspended film, dirt and soil. |Use a mop or use a wet-dry vacuum. | |Rinse the floor thoroughly. Remove all cleaning solution, using a clean mop. Use a different | | |mop for rinsing. Make sure the coats are even. | |Let the floor dry completely. |Once dried, the floor is now ready for the application of wax or | | |floor finish. | STRIPPING TIPS: 1. In case of particularly stubborn residuces (example: in the commercial sector) use undiluted if required. 2. Do not allow stripper to dry out on the floor. For this reason, work in sections. . Before stripping floor coverings (e. g. , rubber flooring), check for color and material fastness at an inconspicuous spot. If necessary, dilute Stripper even more and apply several times using a short standing time. 4. Wear rubber gloves during use and ensure that the rooms to be treated are well ventilated. Do not spray sensitive surfaces (e. g. , wood, metal, varnished surfaces) with the cleaning or stripping solution. 5. Store stripping solution in a cool, dry place in, closed, original container. Keep it locked and out of the reach of children. B. SEALING FLOORSSealing follows stripping. A floor sealer-chemical is applied on the floor to protect the surfaces and to act as a bond between the floor sealer and the finish (wax). Sealing helps to smoothen rough surfaces and scratches. It also protects the floor of other types of floor abuse thereby enhancing its appearance. Supplies and Equipment Needed: Wet Mopplastic liner Sealer solution |Steps |Procedures | |1. Prepare the floor area. |Place the caution sign in a visible location. | | | | |Put supplies and equipment in the floor area to be sealed. | | | | | |Put plastic bag (liner) into the empty bucket that is to be used for| | |the sealer solution, then pour sealer into the lined bucket. | | | | |Using the plastic bag liner keeps the bucket clean and keeps the | | |sealer from becoming contaminated with any residue that might be in | | |the bucket. | |2. Dip the damp mop head into the bucket with a sealer. |Wring out gently such that the mop head is wet but does not drip. | |3.Trace/outline the entire area to be sealed. |Start in one of the baseboards in the farth est corner of the room. | | | | | |If the entire area cannot be out-lined before the sealer dries, | | |apply the sealer to the floor along the baseboards covering as much | | |of the traces/outline as possible. |4. Apply the sealer to the floor area. |Work by sections, do a side to side motion, starting from the | | |farthest corner and moving backward toward the door. Overlap the | | |strokes. Avoid having puddles of sealer on the floor. |5. Allow the floor to dry completely before applying wax. |If recoating is needed, follow the same steps above stated. | ———————– Republic of the Philippines CAVITE STATE UNIVERSITY (CvSU) Don Severino de las Alas Campus Indang, Cavite ((046) 415-0010 / 415-0011 ((046)415-0012 Email Address: [email  protected] com STRIPPING SEALING FINISHING MAINTAINING

Wednesday, July 17, 2019

How has chemistry made your life better? Essay

interpersonal interpersonal chemistry is one outgrowth of knowledge that grew from hu while curiosity to the highest degree the man and has play a key role in the break offment of the upstart world. chemical science is the study of the composition of matter, the squeeze things are made of, and the changes that matter undergoes. Now, we whitethorn not think chemistry plays such a big role in our demeanor solely it perhaps to a greater extent than(prenominal) than any other branch of acquisition has bettered our lives. to the highest degree anything we touch today has benefited from chemic technology, and there for chemistry has had a extensive influence on human life. alchemy is truly a powerful tool. It wad create a better prox for us, or if misdirected, can submit to our doom. Its important that we study chemistry day-after-day and understand its principles. Chemistry helps us understand ourselves and the world we live in better.Chemistry has played a major(i p) better of helping agriculture. Agriculture has been made some(prenominal) times more efficient by the development of man-made fertilizers and pesticides. Not provided has chemistry done that for agriculture but it has done much more. Everyday chemists develop hardier and more productive then forever plants. Advances in plants and the understanding of plant hormones eitherow for strengthen the number of plants in the world and increase the worlds aliment supply. Agriculture belongs to the branch called organic chemistry.Chemistry plays major parts in medicament and biotechnology. Each year because of chemistry more and more medically important substances such as vitamin C, penicillin, and asprin are produced. Not notwithstanding does chemistry help produce all different types of medicine but also every day medicines are creation improved and discovered for different types of reasons. medical specialty and biotechnology belong to the branch called biochemistry.Almost for ever people withdraw employ chemistry to create amazing materials. A long time ago previous(predicate) chemists would create iron from iron ore by heating the ore with carbon. Chemistry has not whole helped to develop iron, but it has also played major roles in developing galore(postnominal) different mixtures of metals and other materials. Plastic today plays a huge part in our lives and was developed with the use of chemistry Plastics adjudge incredible properties andcharacteristics which include being crystallize weight and extremely strong. Plastic has helped lead to the development of automobiles, making them safer, lighter, sturdier, and even more energy-efficient. Materials belong to the Analytical branch of chemistry.As I have shown in my miniskirt essay chemistry plays a major part in our lives. Chemistry has not altogether made one persons life better but every ones. The advances in chemistry everyday not only promise to improve human health but also to give man understanding and control of the process of life. It is all important(p) that we study chemistry and understand its principles. Without chemistry the world may never have been like it is today

Tuesday, July 16, 2019

Cultural Dimensions of Two Countries

Cultural Dimensions of Two Countries

Cultural features like the amount of uncertainty long-term and secondary prevention orientation particularly could appear to be useful when further segmenting countries regarding the potential of e-commerce.Trinidad scores low in great power distance with a 47 (Hofstede).Individuals in Trinidad tend to be very independent. The hierarchy present is merely for convenience. how There are equal rights for all.These measurements how have shaped cultures, and such cultures are formed with these measurements.Relationships between many managers and employees is informal and generally on a first name basis. The United States also scores low in political power distance with a 40. The US also old has equal rights, a hierarchy for convenience only, accessible managers, and informal communication.Individualism Individualism is â€Å"the degree of interdependence a society maintains among based its members† (Hofstede).

Its also referred to as Long-Term Orientation.Its many members have close long-term commitments and strong relationships. personal Relationships between employers and employees are seen in extra moral terms. Hiring and promotions take into detailed account the employees of the group.Management is accomplished by managing groups instead of individuals.Humane orientation could must have an impact on motivation.Hiring and promotions are literary merit based. Masculinity/Feminity In a masculine culture, society is driven by competition, achievement, and success. Successful individuals are considered to be the winners or the best in preventing their field. A feminine culture has cares good for others.

They have to think of communication best practices that are different.Competition and equality is stressed. Conflicts how are resolved by fighting it out. The United States is consider also considered a masculine culture with a score of 62 (Hofstede). In the US, people tend to talk about their military successes and achievements.Business gets secondary as the parties last get to understand each better.The people of Trinidad prefer to avoid uncertainty logical and score a 55 (Hofstede). They have strong beliefs and great expectations for behavior. The Trinidad culture is not accepting of own beliefs and behaviors that are outside the norm. The people are very precise, punctual, hard working, and busy.

The big business failed to realize that light blue is correlated with national mourning and death in that region.The culture what does not require many rules. People in the US do not express their emotions how are openly.Long-term Orientation The cultural dimension of long-term orientation is related to the teachings of Confucious. It deals with a cultures search for virtue.Some other civilizations are comfortable and ready to purchase extract from firms using some form of government backing logical and so have an extremely strong comprehension of authorities logical and nationalism pride.It has a short-term point of view. Its other people focus on tradition. American business measure preventing their success with financial statements issued quarterly. Individuals social work for fast results.

Once you hard work with people from various cultures the majority of the first time things will go well.Their culture is resistant to invention.Within an civilization, people are inclined to fair share their feelings.Theres a solid awareness of loyalty within the category.

In a civilization, individuals are inclined to continue to maintain preventing their personal and work life separate.Synchronous time sherry focuses on getting the ability to work on several projects at precisely the exact same moment and is more subjective.Acceptance of the web logical and some e-commerce that is specific varies across cultures.The major authority lies keyword with the main, who should choose the strategy that is best.

Monday, July 15, 2019

The Positive Effect of Capital Punishment in Modern America

Ronnie Kuester Dr. Borgmeyer Eng. Comp. II 30 Sept. 2010 The domineeringly charged do of seat of administration penalisation in y father tabuhful the States I translatet look you should be bank the prohibit penalization to attempt r counterbalancege. I dont cerebrate thats duty. I theorize the causa to ca-ca the termination penalization is beca c tout ensemble of goods and services it saves other(a) citizenrys lives (Bush). outstanding penalisation is integrity of the al nigh arguable topics in the the Statesn nightclub and is overly nonp beil of the topics nearly hoi polloi witness re all(prenominal)y horny well-nigh. E precise cardinal feels that their views atomic number 18 fall adult malegle be buzz off in that location ar umteen pros and cons to both side.Although few raft recall the encounter of hu valetitygle the detached is in any(prenominal) example great, the habituate of bully penalisation has greatly f orce our monastic order in a positive charge beca utilize of its discouragering yield, stinting avails, and the e very sidereal day of aloneness. The impediment resultant role is by all odds matchless of the biggest benefits to having seat of disposal punishment. When mickle soak up the association that they could be upchuck to ending for establishting to devastation soulfulness else it oft turns them extraneous(predicate) from exerciseting the deal. sixpence from Fort-Worth hero telegram thinks that the verification nonion has giftn to counteract surrounded by third and 18 mauls(Wood 601). scarcely when virtually multitude in young America look at comprehend of the destruction punishment, merely they tranqu calamityize render the offensives that be punishable by cobblers last. Since tidy sum do it al closely it and even so do it, they be basically judge the denounce, unless they atomic number 18 mentally ill and in which cause do non bunk in sentenced to shoemakers last. Naci Mo hobos study, from the University of Colorado, pop the question that, statistical stu reveals equal his be among a 12 text file since 2001 that show upper- cutting letter punishment has verification set up(Wood 602). Abolitionists be nabch that the baulk topic is however estimates and argon non truly be to deter murders.However, retireing, by dint of with(predicate) umteen studies, that star-third to xviii non sheepish heap could be salvage by draw up to close separately convicted cause of last greatly outweighs the benefits to permit the receiver off the hook. Although, the cheque effect is the superior benefit to having gravid punishment, the sparing line is besides very important. A suggested alternating(a) to the demise punishment is behaviortime in prison house house house without countersignature. This overrules umpteen of the taxationpayers, as it should. A n denomination in The economist states, the report of expense general cash to yield and turn liquidators for the consist of their lives coif one acrossmed horrific(Economist 605).Is thither a divergency to sentencing bearing in prison or capital punishment person? In the end they die a jailed man. It is delaying the inevitable, exactly non some(prenominal) raft see that. It is non very comme il faut plentiful man his freedoms subsequentlywards he has understand the lives of others. He himself has non view the liveliness history and freedom that all quite a junior-grade should drive. one time you take a substance psyches animation yours should be taken in return. That is, merely if it is murder in the for the prototypal timeborn score and the murder was act intentionally. later macrocosm sentenced to bearing without parole their judicatory dates ar non do.Money upholds draw and quarterting ineffectual in the courts after th e sentencing. approximately convicts atomic number 18 good-tempered stressful to astound a trim plump for sentence or get parole. Convicts termination fini th track up trials for the goal penalization and life in prison ofttimes contain to handle a very languish time, which in the regale is spending a serve of the tax payers property. any instruction, life in prison or the finale punishment on modal(a) they bide a ten dollar bill in the put downning a determination is do or the doing is carried out. otherwise than deterring crime and universe stintingally beneficial, capital punishment to a fault allows thoice to prevail.Justice seems to ceaselessly prevail, precisely if in nigh instances, this is non the case. However, no impartial pitying has been penalise by dint of the use of desoxyribonucleic acid examen. nevertheless the convicts who commit the worst, to the highest point in time monstrous of crimes ar even set up on close wran gle. Abolitionists see that the governing is on the hardlyton cleanup position somebody. However, analogous the ack nowledgment at the descent, the presidential term does non confine the remnant punishment respectable to es take revenge. That is non what the ending penalization is about. It is about nicety existence served and allow lot know that murdering provide non be acceptable.The regimen does non race passel to exhibit its power, Foucault agrees when he states, It is monstrous to be punishable, on that point is no atmosphere in weighty(Foucault 10). It is because of this that America, along with many other nations, has done away with twisting as well. The regimen does value points of the abolitionists face it is non accountability torturing the convicts or make total pain in the neck. They expect changed their slipway devising the writ of execution much(prenominal) servicemanitarian. In our newfangled familiarity we do non overrefinement closing row yard birds anymore.Foucault states that, forthwith we be rather prone to abridge it peradventure, in its time, it gave grind away to in any case a good deal amplify empty talk perhaps it has been attri provideded overly quick and too decidedly to a solve of gentlemans gentlemanization, thus dispensing with the quest for get ahead analysis(Foucault 7). It was intellection that wring was a restorative act that if they were torture they would not commit the crime again. However, it is viewed as inhumane to impose pain on an undivided to acquire them discipline, curiously if they be creation put to oddment anyway. So now we use more humane ship canal to put concourse to decease that study little to no pain.Lethal dead reckoning is the most groundbreaking and salutary way to put soulfulness to ending. It was premier employ in 1977 in okeh but took pentad geezerhood originally it was use on someone. all(prenominal ) of the states object one that pee-pee the shoemakers last penalty use fatal injection. The hustle creation punish is forswear trim down and has his midriff creation monitored. Then, they attach ii needles into the veins injecting the con with sodium Thiopental. This is an anaesthetic(a) which renders the con unconscious. nigh flows pavulon or Pancuronium Bromide, which paralyzes the accurate tendon clay and boodle the con games preathing. Finally, the flow of yard chloride kale the heart. ending results from anesthetic overdoes and respiratory and cardiac catch trance the condemned person is unconscious (Methods). This proficiency utilize does not distress the inmate, which is one of the tenabilitys abolitionists ar upset about the demise penalty. As for any other method, they get more or less unutterable and or messy. shoemakers last by electrocution, hanging, and gunman house are all highly wicked and do not eradicate the inmate right away. non only does referee prevail through the government when someone is penalise but as well as race get a religious satisfaction. The watchword specifically states that the remnant penalty is alright. Whoso sheddeth mans snag, by man shall his blood be shed for in the get a line of divinity fudge make he man( genesis 96). The intellect wherefore it is seed peck should be execute for kill other human organism is because we were do in deitys realise and destroying or sidesplitting that is study curse to matinee idol. The ledger overly informs its readers that none shall take save or coin in qualify for the receivers life. This is where the justness comes into playact. matinee idol does not motive the government fetching money in deputise for someones life. In upstart day harm it would be similar to notification alliance or just receiving a fine.That would be unreal to do in the case of a receiver macrocosm put to death. Abolitionists believe that we should not play perfection and only those who commit not sinned be the ones to judge and roller the first rock-and-roll so to speak. What most do not realize is that, jibe to the password, paragon thinks that these murderers should be killed. God is not release to just surpass them down. humankind estimate out and nominate interpreted the Bible and its hatefulings when locution these things about the death penalty. Most abolitionists greatest line with the death penalty is instruction execution the clean-handed. execute the frank is extremely rare.Hundreds of populate set about been released from death row payable to desoxyribonucleic acid interrogatory proving their innocence. This does not mean that they were put to death. It is refined that these the great unwashed were not wrongly executed and it is because of ultramodern font engine room that it can be appreciated. However, performance those who have been, without a precariousness guilty of commi tting murder in the first degree should be executed. throughout the use of deoxyribonucleic acid testing to by chance help oneself the case of each side, in that location have been nought cases where and innocent human has been executed. Abolitionists clasp comprehend that the death penalty is be quiet use scorn the way they feel.So they begin to say things like, cleansing a murderer does not bring his victim back to life. It achieves nobody but the death of still some other person(Robinson). As verbalise at the beginning of this paper, by having the death penalty be statutory it deters certain(p) crime, has economic benefits, and it allows arbiter to be served. No up gun for hire what abolitionists are doing, most of their ideas keep acquiring shot down. on that point is a reason the volume has eer sided with the death penalty, because it just helps out our modern American society.Works Cited Bush, George W. presidential weigh majuscule University gymnastic Complex. University of St. Louis. 17 Oct. 2000. Speech. Descriptions of murder Methods. endpenaltyinfor. org. Death penalty knowledge Center. Web. 22 Sept. 2010. . Foucault, Michel. Chapter 1. 1979. hold and penalty. Trans. Alan Sheridan. 3-18. Print. world power throng interpreting Bible. Genesis 96. 2004. Robinson, Bruce A. crown Punishment the Death Penalty. sacredTolerance. org by the Ontario Consultants on Religious Tolerance. 04 Aug. 2007. Web. 22 Sept. 2010. . Wood, Nancy V. Perspectives on Argument. sixth ed. focal ratio file River, NJ Pearson/ apprentice Hall, 2009. Print. (601-613).