Mini Essay on how directors effectively use pathos to create a

Mini on how directors effectively use pathos to create a persuasive film - Essay Example The use pathos in the film is manifested across the film; the commentator interesting takes fast food literary while suggesting that fast food is not healthy. Certainly, this is a rhetorical twist that is compounded by sarcasm of the freedom to choose what to eat. The director of the film brings out the issues of failure to take personal initiative to control what they take. While option of exercising and dieting are open to the citizens, others rhetorically believe that the government should regulate fast food outlets. The use of overweight artists in the film that takes the fast foods throughout the film creates figurative creativity.The director uses visual stimuli to pass the message in total regard to the real acts of the participants of the film and eating habits. In addition, the message that obesity is one of the emerging public health concerns is overt. The fact that the commentator describes the physically fit persons in the film as skinny is an act of rhetoric and sarcasm to the fast food eaters. Rhetorically, a physically fit couple admits that they cannot do without fast foods. In an interview, with a parent a child is seen feeding on the fast food while the parents are not seen eating these foods. In addition, the use of pathos is evident in the film where one of the serving plates is written "mindless eating" certainly, this is the rhetorical presentation of this controversial topic. In addition, the author intention to present fast food eating as insensible eating is founded and compounded throughout the film sarcasm in images of obese persons. While eating fast, food appears unhealthy; the director presents craving of the food as the primary motivator to those who love this diet. Besides, the use of pathos better explains the irresponsible personal choices on the food while blaming food production firms. In addition, the

Choice a company from the Orbis database write business plan to Essay

Choice a company from the Orbis database write business plan to develope an international opportunity - Essay Example The proposal contains an analysis of the proposed market size, estimated cost involved and associated risk with the same. An analysis of the environment of its home country is significant to configure its international strategies. There can be certain trading barriers which can put hurdles for the organisation to grow globally. Apart from this analysis, it is crucial for a company to enhance its competitive strategies to be ahead of its competitors. A study of the competitors and their strategies has been provided to have an enhanced and sustainable competitive advantage. An insight into the modes of entry will help to zero down on a particular entry mode for Sony to expand its business, cross borders. Overall this business report presents an analysis the global business prospects for Sony. The company operates in the high profit consumer electronics products and gaming systems industry. The company’s production range encompasses digital cameras, semiconductors and walkman stereos (Hoovers, 2010). The company even makes a host of items like game consoles and software. Broadcasting of films, television and other video products are one of their vast operating areas. The company is also involved in music, animation production and marketing and other businesses. Apart of all these global businesses, the company is also engaged in the financial service businesses, but this operational area is confined only to its home country, Japan. To compete in any market, it is very much required for an organisation to possess competitive advantage. A firm needs to identify its competence in the market against its competitors. However, the more important pert is whether the company is able to sustain its competitive advantage. A company with a well placed strategy seeks not only to achieve its competitive advantage against its competitors, but must try to hold one the same. Back in 1946, the company had