Comparing Two Similar Businesses Assignment Example | Topics and Well Written Essays - 1250 words

Comparing Two Similar Businesses - Assignment ExampleWith the passage of time, it grows from just a take store to a super store that offers its customers a relaxing and comfortable environment to linger, and also provides ubiquitous espresso bars. The Borders Group expanded internationally beginning with a store in Singapore 1997, and then eventually expanded to more than 40 stores in Europe, Asia and Australia/New Zealand (About.com, 2011). With the advent of information age, things changes globally its the era of internet. Many new companies emerge on the face of internet, offering products at competitive prices present a threat to brick and mortar store. So borders recognize the involve of the hour that they could not survive by just being a brick-mortar company, hence they created their online presence in 1998 (Reuters, 2011). Amazon.com is an American based e-commerce company that was pioneer in online business. The company is based in Seattle, Washington and was founded by J eff Bezo in 1994 (web hosting report.com, 2011). The primary focus of the company is to become a leader in online defendstore and to win this goal, the company offers a very different take in from a regular bookstore it allows book writers to write book reviews about their books, which greatly adds to Amazon success. And straightway it became the largest internet sellers of media in the world today, and has expanded its selections to include clothing, beauty products, house wares, and thousands of other items. Borders however were late in embracing e-commerce as they entered the cyber world in foursome years after Amazon.com by just offering online website. It was not a success for the company as market was monopolized by the Amazon, who had been serving customers for four years and had established a trustworthy place in the consumers mind. Borders had been lacking skills that were required to do internet marketing i.e. it announced a get out with Amazon.com Inc to re-launch i ts e-commerce site. In 2008, Borders finally established its own e-bookstore, and made partnership withKobobooks.comto facilitate its eBooks sales. To retain its customer it further offers free Wi-Fi almost in all its stores and go away providing self-publish facility to its customers (About.com, 2011). Key success factor in internet marketing and sales is attractive and user friendly interface which amazon.com initially lack i.e. amazon start was shaky. But by injection of more capital it offers a better looking website and hosting capabilities. Being pioneer and new entrant in the online book selling industry, Amazon demonstrated innovation, impressive management and creativity to get it registered in online business. Its companys core business strategy to make online experience easy and user friendly and for this very purpose they introduces a very secure credit card processing system and 1-click ordering system which prove helpful in achieving its mission. To acknowledge Ama zon efforts in innovating a unique online ordering systemthe U.S. patent of invention Office awarded its 1 click technology Patent No. 5,960,411 on September 28, 1999 (Amazon.com, 2011). Amazon management also made some useful decisions like changing its location to avoid additional sales tax changed headquarters that made it close to largest books wholesalers. Another unique feature that Amazon offers to its customer includes the use of personalization tool that allowed it to offer unique storefront for every(prenominal) individual customer, according to their needs. Amazon,